Starting a Brand Requires a Strong Frame

In social dancing, the leader and follower create a frame with their upper bodies to connect and move in sync on the dance floor. A weak frame is a recipe for a poor connection or a bad dance experience. Likewise, a brand needs a strong frame to move successfully in the marketplace. Starting a brand without a proper foundation can be costly down the road.

Since the process of brand-building feels like following where you have no idea where the dance is going, we hired an attorney to lead us through the legal steps of protecting our brand. In less than a year, the exceptional Zara Watson and her team turned our t-shirt idea into a trademarked name. 

Now, we feel the peace of mind to flow freely in the social dance world and connect with dancers worldwide.

Whether you're starting a dance or a brand, a strong frame is a must-have!





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